Rebrand and website design
The human stories behind the data.
Brand story
Samuel Hall’s research and data is used to inform and guide decision makers on humanitarian strategies and policies worldwide.
Brave partnered with the organisation at a pivotal time in their development to reimagine their unique proposition: providing strategic focus and a brand direction for a new era of growth and opportunity. Equipped with a robust brand toolkit – initially applied to a new website, we helped establish a solid foundation for future communications.
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Samuel Hall’s reputation in the research and analytics sector is undisputed, and their core reporting function is driven by authenticated facts and figures. However, their unique commitment to a localised approach and lived experiences required a more engaging, accessible and interactive approach to their online presence.
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Rebrand; UX and UI consultancy; website design and Wordpress build; animation. Brand toolkit: Photography art direction; icon design; infographics; tone of voice and copywriting.
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Research, data and analytics/Humanitarian causes/Charity/Social Enterprise
Website toolkit
Establishing fonts; the colour palette; photography art direction and treatment; icon and infographic design; messaging and tone of voice.
Applying the brand
A content heavy website requiring an information system that would allow the user to easily navigate through and absorb digestible information. With the aid of animation and emotive storytelling through imagery, the end result was a balance of data and human storytelling.
Testimonials
Such an output can only be achieved by having a shared vision and collaborative spirit. Your guidance on branding, creative direction, content and website development has been instrumental in bringing this project to life. The result was even better than we imagined and something we can definitely all be proud of.
Titus Gitau, Design Lead, Samuel Hall
You have done a remarkable job of contributing to our story: not only providing a snapshot of our company as it is today, but also as it should become in future in terms of vision, culture and teamwork. You made us think and rethink, and we will certainly call upon you again, having learnt a great deal from each exchange to date.
Hervé Nicolle, Director, Samuel Hall