Property branding
A revitalised brand for modern living.
Brand story
George James Associates LLP (UK) repurpose and revitalise historic buildings to create contemporary living spaces for the luxury market.
The organisation approached Brave to create a top level brand toolkit, comprising of a new identity and both print and digital marketing assets in line with an upcoming period of expansion. With a desire to retain a sense of heritage, GJA recognised the need for a stand out visual language to appeal in a highly competitive marketplace.
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George James Associates had positioned themselves as a classic, traditional English brand and were keen to retain this sense of heritage. Our remit was to progress their visual language: still appealing to the luxury market but offering a more modern, differentiating stance.
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Brand toolkit: Identity design; corporate suite; marketing brochure design; photography art direction; tone of voice and copywriting; website design and marketing presentation templates.
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Property development/Luxury property and interiors/Corporate branding and communications/ Luxury branding
Brand toolkit
The provision of an elegant but confident brand identity, retaining a sense of heritage. A visual language guide comprising of fonts; colour palette; photography art direction and tone of voice/copywriting.
Print assets
A corporate identity suite, the design of a key marketing brochure showcasing the calibre of the properties and workmanship they are known for, and templates for individual property brochures.
Digital assets
The design of a responsive brochure website, incorporating the visual and tonal language. Designed to create visual impact and keep information succinct and digestible.
