Music and arts branding
Getting back to live experiences.
Brand story
Global Entertainment Consulting is the umbrella company for a suite of events, music and entertainment brands in the UK.
Brave has worked with the organisation for over a decade and is partnering with them currently to roll out a new brand for the umbrella company, alongside creating a suite of sub-brands covering everything from events, music, sessions and talent communities. With a proposed launch in October, we welcome a new era of expansion.
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The challenge here was to create an umbrella brand that could have its own professional status in the music and entertainment industry, whilst still being able to showcase its sub-brands. With access to the world’s leading talent, this brand needed to exude the gravitas to be a global force.
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Brand identity; brand structure and messaging proposition; brand colour coding system for sub-brands; photography art direction; website design.
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Music and arts/Entertainment/Corporate communications/Events
Brand toolkit
Identity design; brand proposition and structure; sub-brand colour palette system; photography and graphics treatment.
Website application
How the umbrella website can showcase all of the sub-brands’ activities, promotional events and separate brand propositions through a cohesive visual language.
