Restaurant branding
Oh we do love to be beside the sea..
Brand story
The Galley is a vibrant restaurant/ bar on the South East coast of England, serving modern British cuisine with a focus on seafood.
The owners approached Brave to create a top level brand package, comprising of a visual language toolkit, print and digital marketing assets and environment graphics - in collaboration with their interior designers. Expressing a unique sense of heritage and location was key, whilst still being accessible, playful and engaging.
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The Galley wanted to position themselves as a classic, traditional English brand and were keen to retain a sense of heritage. Our remit was to create a unique and timeless visual language inspired by the coastal location, combined with a modern twist befitting their ambitious and vibrant offer.
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Brand toolkit: Identity design; illustration; materials and colour palette; photography art direction and fonts. Graphic assets: Menu design; promotional collateral; website design and social media. Environment design: Wall graphics and signage. Tone of voice and copywriting.
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Restaurants and bars/Food and drink/Hospitality
Brand toolkit
Identity design; materials and colour palette; traditional illustration suite – adding unique personality; photography art direction for food, drink and the environment; fonts.
Visual language
A consistent visual language across all communications: Menus and specials boards; signage and wall graphics; food and drink images for marketing, and own-brand house wine labelling.
Marketing
Top level promotional assets for print and digital use, including photography art direction and copywriting.
Digital assets
UX and front-end web design for a responsive brochure site; social media.