Corporate branding

WE connect the travel industry elite.

Brand story

Worldwide Events create unique experiences across the world that connect travel industry brands, services and agents.

The organisation approached Brave to help with a rebrand across all organisational touchpoints, starting with a new identity. The brief was to create an unexpected and contemporary interpretation of travel events – staying away from traditional luxury branding cue points, to present a professional, yet dynamic brand proposition.

The challenge here was how to appeal to a broad range of audiences. Remembering that Worldwide Events is an events company – with dynamic experiences as its core proposition, gave us the confidence to pursue a brand direction that’s unique in the travel sector.
Brand toolkit: Identity design; visual language; photography art direction; tone of voice and copywriting; presentation design; website design; event collateral.
Travel industry/Corporate events/Hospitality

Brand toolkit
An impactful logo using the letters ‘W’ and ‘E’ is based on a global map and lends itself well to animation. The circles form the basis of the wider visual language, with fonts and colour palettes applied dynamically.

Brand application
How the brand could be applied to social media posts; digital advertising; a responsive website and digital corporate presentations.